Mike's Hard Lemonade® took great pride in its partnership with the ASPCA, a relationship that allowed animal lovers and dedicated supporters to significantly amplify their impact. Through this collaboration, Mike's Hard Lemonade incentivized contributions by matching donations from the public up to $25,000. In addition to this matching campaign, Mike's Hard Lemonade also committed to donating a percentage of its proceeds, with a cap of $50,000, directly to the ASPCA. This commitment not only provided crucial financial support but also leveraged the ASPCA brand nationwide.

Moreover, we added an extra layer of joy to the campaign by organizing a delightful pool party for adorable rescue puppies from the ASPCA. This heartwarming event was live-streamed across social media platforms, allowing supporters to join in virtually and witness the happiness it brought to these animals.

The campaign was a tremendous success, boasting an impressive 3 million digital impressions and generating over $75,000 in combined revenue.

Throughout my career, I have established impactful partnerships with some of the most recognized brands in various industries, including QVC/HSN, Subaru, Arm & Hammer, Alex and Ani, Nylabone, Morton Salt, Sol de Janeiro, Nick Stenson Beauty, Torrid, Animal Planet, and Conair. These collaborations not only expanded our digital engagement channels but also contributed to substantial fundraising achievements and enhanced brand visibility. I have a strong track record of identifying, leveraging, and cultivating partnerships that align with the goals of our organization while also addressing the needs of our partners. By fostering these relationships, I strive to create mutually beneficial outcomes that drive success for all involved.