The best campaigns do more than get attention. They give people a reason to care, act, and stay connected.

For 20 years, I’ve helped mission-driven organizations grow audiences, raise revenue, strengthen brands, mobilize supporters, and build the systems that turn engagement into lasting impact. My work spans marketing, communications, fundraising, advocacy, partnerships, digital strategy, and organizational growth.

Most recently, I served as Chief Marketing & Development Officer at Soroptimist International of the Americas, a global federation advancing the economic empowerment of women and girls across 21 countries and six languages. I was recruited to build the organization’s first integrated advancement function, aligning marketing, communications, development, partnerships, and member engagement around shared revenue, brand, and growth goals.

That work meant more than launching campaigns. It meant building the strategy, structure, systems, messaging, supporter journeys, and team capacity needed to help a global organization grow with more clarity, consistency, and connection.

Before Soroptimist, I spent 12 years at the ASPCA, where I was promoted through six leadership levels to Director and helped build the organization’s first social media team. I led digital fundraising, advocacy, and supporter engagement programs that reached millions of people, increased monthly donor acquisition by 55%, improved campaign conversion by 160%, and helped generate more than 10 million impressions and 1.5 million advocacy actions for a national campaign supporting federal animal fighting legislation.

Across my career, I’ve helped shape campaigns, partnerships, and supporter experiences with public figures, brands, sponsors, and media partners including Malala Yousafzai, Sia, Patrick Stewart, Edie Falco, Hilary Swank, Subaru, Amazon, Animal Planet, TD Bank, Sol de Janeiro, and QVC/HSN. Different causes, audiences, and campaigns, but the work has always come down to the same thing: helping people see where they fit in the mission.

My foundation is storytelling. Earlier in my career, as Managing Editor of Satya Magazine, I interviewed leading voices in human rights, feminism, animal advocacy, and global justice. That work shaped a belief I still carry.

Strong organizations do more than ask people to care. They build trust before they need it, tell stories people want to be part of, and give supporters a meaningful role to play.

That is the work I do best.