I build integrated growth systems for mission-driven organizations, connecting brand, marketing, membership, fundraising, and revenue strategy to scale impact and sustain it over time.

As Chief Marketing & Development Officer at Soroptimist International of the Americas, I lead global strategy across a federation spanning 21 countries and 30,000+ members, aligning marketing, communications, fundraising, partnerships, and member engagement into a more unified growth engine.

I’ve led major campaigns and organizational initiatives that expanded reach, revenue, and participation, including a $5M capital campaign supporting access to education for 500,000 women and girls and national advocacy campaigns reaching more than 10 million people.

Before Soroptimist, Before Soroptimist, I spent 12 years at the ASPCA — progressively promoted through five leadership tiers to Director — where I engineered the organization's first comprehensive performance marketing engine, transforming social channels from awareness tools into a primary revenue stream. I scaled monthly donor acquisition by 55%, increased campaign conversion rates by 160%, and co-led the Shorty Award-winning Barred from Love campaign with artist Sia, generating 10.5M+ impressions and mobilizing 1.5M social actions.

My foundation is storytelling. Early in my career, I conducted in-depth interviews for Satya Magazine with global activists and cultural leaders, including Eve Ensler, Yanar Mohammed, and members of the Revolutionary Association of the Women of Afghanistan. That experience continues to shape how I lead: grounding strategy in clear, human narratives that build trust and move people to act.

At the core, I’m drawn to the connective side of leadership: bringing people, ideas, and systems into alignment so organizations can grow with clarity, discipline, and purpose.