I build engagement strategies that move people—and organizations—forward.

For more than 20 years, I’ve led mission-driven marketing, digital engagement, fundraising, advocacy, and audience growth strategies designed to do more than generate attention. The work I care most about creates a clear path from awareness to participation, from participation to action, and from action to lasting impact.

Today, I serve as Senior Associate Vice President of Digital Engagement at The Humane League, a global nonprofit working to end the abuse of animals raised for food. I lead multiple teams across a globally distributed organization and shape the strategies and systems that connect digital campaigns, rapid and crisis response, supporter journeys, audience growth, digital advocacy, and on-the-ground organizing. My focus is on building integrated engagement strategies that deepen supporter involvement and help turn attention into meaningful action.

Previously, as Chief Marketing & Development Officer at Soroptimist International of the Americas, a global organization advancing the economic empowerment of women and girls, I led an integrated advancement function spanning marketing, communications, fundraising, partnerships, and member engagement across 21 countries and six languages. I was brought in to connect these disciplines around shared goals for brand growth, revenue, engagement, and organizational impact.

Earlier, during 12 years at the ASPCA, one of the nation’s largest animal protection organizations, I advanced through six leadership levels to Director, helped build the organization’s first social media team, and led digital fundraising, advocacy, and supporter engagement strategies that reached millions. The work increased paid monthly donor acquisition by 55%, improved campaign conversion by 160%, and helped generate more than 10 million social impressions and 1.5 million advocacy actions for a national legislative campaign.

Across my career, I’ve developed campaigns and partnerships with organizations, brands, media partners, and public figures including Malala Yousafzai, Sia, Patrick Stewart, Hilary Swank, Subaru, Amazon, Animal Planet, TD Bank, Sol de Janeiro, and QVC/HSN.

My foundation is storytelling. Earlier in my career, as Managing Editor of Satya Magazine, a publication focused on social justice, animal advocacy, human rights, and environmental issues, I interviewed leading voices in human rights, feminism, animal advocacy, and global justice. That experience shaped the way I still approach the work today: understand what matters to people, make the mission relevant to their lives, and give them a meaningful role in what happens next.

The goal is not simply to reach people. It is to move them.