The best campaigns do more than get attention. They give people a reason to care, act, and stay connected.

For more than 20 years, I’ve helped mission-driven organizations grow audiences, raise revenue, strengthen brands, mobilize supporters, and build the systems that turn engagement into lasting impact.

Today, I serve as Senior Associate Vice President of Digital Engagement at The Humane League, a global nonprofit driving systemic change for animals raised for food. I lead digital engagement strategy across acquisition, email, SMS, social media, paid media, and mobilization, with a focus on building connected supporter journeys that grow audiences, deepen relationships, and turn engagement into meaningful action and long-term commitment.

Previously, I served as Chief Marketing & Development Officer at Soroptimist International of the Americas, advancing the economic empowerment of women and girls across 21 countries and six languages. I was recruited to build the organization’s first integrated advancement function, bringing marketing, communications, fundraising, partnerships, and member engagement together around shared brand, revenue, and growth goals.

Before that, I spent 12 years at the ASPCA, advancing through six leadership levels to Director and helping build the organization’s first social media team. I led digital fundraising, advocacy, and supporter engagement strategies that reached millions, increased paid monthly donor acquisition by 55%, improved campaign conversion by 160%, and generated more than 10 million social impressions and 1.5 million advocacy actions for a national campaign supporting puppy mill legislation.

Across my career, I’ve built campaigns, partnerships, and supporter experiences with public figures, brands, sponsors, and media partners including Malala Yousafzai, Sia, Patrick Stewart, Hilary Swank, Subaru, Amazon, Animal Planet, TD Bank, Sol de Janeiro, and QVC/HSN.

My foundation is storytelling. Earlier in my career, as Managing Editor of Satya Magazine, I interviewed leading voices in human rights, feminism, animal advocacy, and global justice. That experience shaped how I still approach the work today: understand what matters to people, make the mission relevant to their lives, and give them a meaningful role to play.

That is the work I do best.