Engagement. Growth. Mission Impact.
Marketing, Communications & Development Executive with 20+ years of experience leading fundraising, communications, advocacy, brand, and growth for national and global mission-driven organizations.
I help mission-driven organizations turn awareness into action, supporters into advocates, and advocates into lifelong donors.
For more than two decades, I’ve built and led the fundraising, marketing, communications, and engagement functions that help mission-driven organizations grow revenue, strengthen brands, mobilize supporters, and expand impact.
Most recently, I served as Chief Marketing & Development Officer at Soroptimist International of the Americas, where I sat on the Executive Leadership Team and led marketing, communications, fundraising, partnerships, and member engagement across a global federation spanning 21 countries and six languages. I was recruited to build the organization’s first integrated advancement function, creating the strategy, structure, systems, and team needed to support global growth.
Before Soroptimist, I spent 12 years at the ASPCA, where I was promoted through six leadership levels to Director, built the organization’s first social media team, and led digital fundraising and advocacy programs reaching millions of supporters. My work increased donor acquisition by 55 percent, improved campaign conversion by 160 percent, and helped generate more than 10 million impressions and 1.5 million advocacy actions for a single national campaign.
Across my career, I’ve developed partnerships with Sia, Patrick Stewart, Edie Falco, Hilary Swank, Subaru, Amazon, Animal Planet, TD Bank, Sol de Janeiro, and other brands, media partners, sponsors, and public figures. I’ve also led campaigns that helped raise millions of dollars for animal welfare, women’s empowerment, education access, and social justice, including a global campaign with Malala Yousafzai that raised nearly $5 million.
Earlier in my career, as Managing Editor of Satya Magazine, I interviewed Eve Ensler, Malalai Joya, members of the Revolutionary Association of the Women of Afghanistan, and other leading voices in human rights and social justice. That work taught me something I still believe. People do not act because an issue is true. They act because they can see themselves inside the story.
That belief shapes the work I do today. The strongest organizations do more than launch campaigns. They build trust before they need it, tell stories people want to be part of, and give supporters a meaningful role to play. That is the work I do best, and the work I am built for.
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Global Growth & Engagement
Connected member communities across 21 countries and six languages through shared campaigns, multilingual communications, and digital engagement strategies. Launched Walk for Women, generating 3M+ impressions in its first year while expanding participation and strengthening engagement across the global federation.
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Revenue & Fundraising Strategy
Built integrated fundraising strategies that aligned annual giving, major gifts, partnerships, sponsorships, and campaign fundraising. Helped direct the $5M Dream Big Campaign, expanding access to education for 500,000+ women and girls while increasing new donor participation by 40%.
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Brand, Advocacy & Engagement
Turned visibility into action through integrated brand, digital, and advocacy campaigns. Led the social strategy for a Shorty Award-winning national advocacy campaign that reached 10M+ people and generated 1.5M+ social actions through storytelling, audience engagement, and cross-channel mobilization.
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Organizational Leadership
Led cross-functional teams across marketing, communications, development, technology, and partnerships to drive organizational growth and digital transformation. Brought previously separate functions together under a shared strategy that strengthened collaboration, alignment, and impact.