The Soroptimist Walk for Women campaign was conceived as a global initiative to elevate brand recognition, engage diverse supporters, and expand fundraising efforts. Officially launched in March 2024 as an annual event, it brings together individuals worldwide to honor Women's History Month and International Women's Day on March 8.

In an invitation extended to the public, individuals were encouraged to participate by pledging to walk or engage in various forms of movement such as jogging, cycling, or even dancing. Each participant's commitment was not just a personal challenge; it played a crucial role in raising funds for women and girls in need through innovative peer-to-peer networking strategies. To further enhance community involvement and awareness, participants were motivated to share their unique #WhyIWalk stories on social media platforms, illustrating not only their personal motivations for joining the campaign but also spreading the Soroptimist brand and its mission.

In addition to peer-to-peer fundraising, custom-designed merchandise, including t-shirts with empowering messages, was made available for sale.

The campaign attracted participants from 21 countries across the globe. Their combined dedication and efforts generated over $30,000 in revenue and garnered 2 million digital media impressions, showcasing the power of collective action and support.