The Dream Big Campaign was launched as Soroptimist’s first capital campaign, aimed at raising funds to invest in the dreams of half a million women and girls by providing access to education.

This campaign utilized the power of testimonials and storytelling to create urgency and encourage action, capturing attention, evoking emotions, and sharing relatable narratives. A key component of our global campaign was our partnership with Malala Yousafzai, a renowned Nobel Peace Prize laureate and dedicated education activist. Her involvement brought immense credibility and visibility to our efforts. Malala not only promoted the campaign through her influential platforms but also served as the keynote speaker at our biennial convention, where she inspired attendees with her powerful message about the importance of education as a fundamental right for every girl. Through her participation, we aimed to ignite a collective movement towards raising funds needed to help reach our goal.

All campaign materials—including the website, case for support, digital advertising, videos, email marketing, blogs, and other assets—were tailored for our target global audiences and translated into six languages.

Within six months, the campaign made a significant impact, garnering 1.5 million social media impressions and generating nearly $5 million in revenue from 4,800 donors. We also successfully diversified our fundraising revenue through new donor acquisition, with nearly 40% of gifts coming from first-time donors. Additionally, I led the team in focusing on cultivating partnerships with corporations, causes, and foundations, including QVC, Jafra Cosmetics, Sol de Janeiro, The Clara E. and John H. Ware Jr. Foundation, and actor Christine Baranski.